Curtin College
Reimagining Curtin College's brand for international student recruitment in a post-pandemic world
Curtin College aimed to revitalise its brand for international student recruitment, targeting Gen Z graduates and mature students. The campaign sought to increase awareness, engagement, and enrolments, ensuring consistent messaging across markets.
We identified Curtin's Unique Value Proposition: a premium pathway to Curtin University with smaller classes, more support, and a flexible learning model in a well-managed COVID-19 city.
Our strategy addressed audience triggers, leading to the development of two creative concepts. The chosen concept was executed with targeted messaging, calls to action, and multimedia production, resulting in a suite of digital marketing assets.
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