Shark Bay Vongole
our team crafted a complete brand and visual identity for Shark Bay Vongole
Shark Bay Vongole is a premium seafood brand under the Aquatic Life Industries (ALI) family, sourced from Australia's first UNESCO World Heritage marine site. This beautiful seafood product is hand-collected using custom rakes across shallow tidal flats, with zero dredging and zero bycatch and is sold wholesale and retail to chefs and home cooks.
We developed the origin story and crafted brand from the ground up, across branding, packaging, website design & development and digital channel setup, helping bring a distinctly hand-harvested product to market with its own clear identity. The result is a foundation of accurate, source-grounded copy that reflects how Shark Bay Vongole is actually harvested - distinct from ALI's other seafood brands - as the product moves toward full market launch.
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